Flavour Generator
With HelloFresh’s wide recipe archive in mind, we created a tool to make it fun and easy to navigate and find new recipes. Through combining different factor such as cuisine, heat and mood, a unique result would be generated for the player. The visual concept was then easy to create: a slot machine looking device would spin your ingredients and finally land a result. The warmer and bright colours combined with the 3D typography, were meant to bring that "casino" vibe to the visuals. The project was then executed using my graphics and UX vision. A whole group of assets was then created based on the main page’s look and feel. The page can be seen here:
https://blog.hellofresh.co.uk/flavour-generator/
